The Problem With Modern Fitness.
Why most men are lost when it comes to fitness & training:
✘ Stuck on bro splits, chasing the pump, & never evolving beyond physique-maxxing
✘ Sucked into unsustainable diets—counting calories, keto, carnivore, vegan
✘ No clear structure, no accountability, and no real plan for progress
✘ Relying on motivation instead of systems that work
The fix? Reject the noise. Train with purpose. Eat with precision. Reclaim your strength, your vitality, and your freedom to explore life without limits.
From Soft to Strong, Lean, and Thriving in 90 days
✔ Achieve 10–15% body fat & move like an athlete
✔ Build functional strength & muscle that lasts
✔ Energise your life & stay ready






Build your body to serve a life of experiences — not to be the experience itself.
Most fitness plans chase purely aesthetics — pushing calorie counting, bro splits, and mindless cardio. This one’s built for the modern man: leaner, stronger, and more capable. It’s not about doing less; it’s about doing the essentials, and doing them well.
1. Train with purpose, not obsession
2. Let your diet support your life, not restrict it
No calorie counting. Just high-performance eating built around whole foods, time-saving habits, and simple systems that burn fat, build muscle and fuel energy.
3. Integrate movement into your lifestyle
Forge a lifestyle that makes movement a habit. Walk, hike, travel, stretch, play sport, learn new skills. You weren’t made to sit still — your body thrives with movement.
4. Embrace randomness & Chaos
Every week, a new challenge is set. Movement, nutrition, or mindset. Chaos reveals your strength. That’s how you become truly ready for anything.
5. Dominate hormonally
Recovery is your edge. We track sleep, stress, and key markers to perform at your peak — physically, mentally, hormonally.
6. Master lifestyle design
Clarity beats motivation. We help clients set goals, build a roadmap, and align training with who you want to become.
1-1 Online Coaching Includes
✔ A proven training system tailored to your goals.
✔ Simple nutrition strategies to fuel performance & stay lean year-round.
✔ Mindset coaching to eliminate self-doubt & excuses.
✔ Recovery strategies to eliminate burnout and operate at your best.
✔ Accountability & direct access to me for support.
✔ Track Workouts, Nutrition, Habits & Progress through a dedicated app.









LIFE CHANGING RESULTS FOR OUR CLIENTS
“I reached out to Grant and he immediately assessed what was going wrong and how we could actually bring structure and routine to my training and diet. He put together a solid plan of attack, and I stuck in there with it, losing around 12.5kg in the process! I’m over the moon with the results and feel epic. Grant is always on hand to answer any questions and make constant suggestions and tweaks for improvements – whether that be training, diet, sleep or some new mindful reading material. Can’t recommend him highly enough, and excited to see what results the next block in our plan brings!!”
“Grant has pushed me through a plateau to achieve what I didn’t think possible on my own. Thanks to his coaching, my confidence, performance and self-esteem have reached new heights – the discipline and dedication from my coaching has improved other aspects of my life, from implementing stoic thought into difficult relationships and being more attentive and diligent at work”
£250 /month
- ✔ Training programme
- ✔ Diet plan
- ✔ Mindset coaching
- ✔ Recovery strategies
- ✔ Accountability + support
- ✔ Dedicated app
FREQUENTLY ASKED QUESTIONS
See below for our most frequently asked questions. If you don’t see your answer or just want to say hello, send us an email at info@athleticpursuit.co.uk
Is this too advanced for me?
We assess our clients upon sign up and provide workouts to match their ability. We’ve had plenty of clients who couldn’t do pull ups at the start, but within 90 days they were banging them out for fun.
What equipment do I need?
The workouts are designed around a full gym to maximise your results, but can be flexible. If you don’t have access to a gym, then basic strength training equipment is recommended. This includes:
- Dumbbells or kettlebells
- A pull-up bar
- A bench
- Dip bars
- Open space for sprinting
If you don’t have access to a gym or basic strength kit, bodyweight variations of the exercises can be provided, so you can still follow the program effectively from home.
Is there any special diet I need to follow?
We have an incredibly effective nutrition protocol that saves time and makes getting lean and building muscle easier. It’s really simple and easy to follow.
- Intermittent fasting 16/8 – 16 hours fast, 8 hour eating window.
- Eating whole foods 80% of the time – Fruit, veg, animal/fish protein.
- Eat what ever you want 20% of the time for adherence.
- No counting calories.
- Prioritising micronutrients for hormones and energy.
- Feel satisfied while enjoying good sized meals you genuinely like.
Not only will you achieve your physique goals while eating foods you love, you’ll feel unstoppable.
How fast will I see results?
Our clients often experience noticeable improvements by the second week of the program, which is very motivating. However, the most significant physical transformations typically occur around the four-week mark, this is when your friends will really start to take notice. By week 12, you’ll be amazed at the incredible changes you’ve achieved, we’ve had clients drop as much as 12kg over 90 days. Of course, these results depend on your commitment to following the programme.
I've tried so many programmes before and nothing has worked... How is this different?
Most fitness programmes fail because they don’t align with your lifestyle. Your fitness system has to be efficient, effective, and no-nonsense to fit your busy schedule. Once you experience a proven system designed for your lifestyle, there’s no going back. Just after a few weeks you’ll see your strength numbers go up, body fat drop effortlessly and your daily performance sky rocket. Our clients keep making progress after they’ve finished with us, and that’s because they have a great system in place.
Money is tight, so why should I invest?
An investment in yourself will never be a waste of money. Building a lean, strong, and athletic physique is one of the most empowering things a man can do. As your confidence grows, so will new opportunities—both personally and professionally. Being in great shape makes you magnetic to the life you want, not just because you look better, but because your energy will be higher. People are naturally drawn to those who operate at a higher frequency.
I'm a busy man, travel a lot, have a family etc, will online coaching suit me?
Our approach is designed with your lifestyle in mind and can be fully customised to fit your needs. Whether you’re traveling, dining out, or facing a hectic schedule, your coach will be there to offer adjustments and suggestions. Built specifically for the busy man, our systems makes it easy to stay on track. All we ask is that you stay open-minded and adaptable when necessary.
Does training 3 times per week really work?
Most guys overtrain, hitting the gym 5-6 times per week. High volume can actually slow down your recovery and limit your progress. The key to building an impressive physique lies in getting really strong with a handful of compound movements, balanced by isolation exercises. Whilst also performing sprints and plyometrics to stay athletic and powerful.
The goal is to find the right balance where your training volume allows for full recovery without sacrificing intensity. We help you identify this balance based on your individual schedule and lifestyle. Recovery is affected by many factors—sleep, diet, overall movement and stress. All things we take into account when designing your training programme.
How do I sign up?
The Process:
Step 1: Complete the application form to schedule a call.
Step 2: I’ll contact you to arrange the best time for your call.
Step 3: Join the strategy call. If we’re a good fit, we move forward.
Step 4: Begin the on-boarding process and start working towards your goals.

SOME WORDS FROM YOUR COACH, GRANT
Getting in great shape doesn’t need to be complicated.
It takes effort, yes — but with the right system, it’s simple.
I’ve built a protocol for the everyday man to get lean, strong, and athletic — without living in the gym or obsessing over food.
My mission is to help you forge a body that lets you do more: travel, explore, learn new skills, live fully and look good.
If that’s what you’re after, hit apply.